The Caring Capitalist – Brazil
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July 2005 Some call it anarchic socialism, some cutting edge capitalism. At Brazilian manufacturer Semco, the workers have sacked the boss, and run the company themselves. At the lavish reception, one of two receptionists meet and greet the great and mighty. But no-one really ever knows which one it will be at any given time. “‘We are not sure which one will be there, because they set their own schedule” explains IT worker boss Joao Neto. There are hammocks to help workers think in comfort …